There are so many wonderful books in our field. Books that make you understand, energized, wonder, laugh in recognition, disapprove with fury or plan on how to save the world.

2021-03-09T16:39:59+01:00

Presuasion

Presuasion by Robert Cialdini PhD. From our own Robert Cialdini, the book Pre-susasion. In this book he specifically looks at what you can do at forehand to increase compliance. The book [...]