What influence does the presence of a packaging have on the perception of a product? Are products without packaging found to be less attractive? These and other questions were central to a study for Stichting NederlandSchoon. MotivationLab, helped to formulate these questions, and we developed a field experiment to answer them. We conducted the experiment and reported the findings. A wonderful collaboration with Stichting NederlandSchoon, with insightful and unexpected answers.