Never split the difference By Chris Voss In Short: In the book, Chris Voss a former FBI negotiator gives his insights on how to negotiate effectively and how to apply these skills in other domains like business.Can it get more Hollywood than this? Learning secret [...]

How to win friends and influence people by Dale Carnegie. This great book from 1936 (with the corniest title ever!!) presents various techniques of influence. It shows sincere kindness and interest in others as tools of influence. Dale Carnegie, writer and developer of courses for [...]

Presuasion by Robert Cialdini PhD. From our own Robert Cialdini, the book Pre-susasion. In this book he specifically looks at what you can do at forehand to increase compliance. The book links to the book influence we are using, the tactics are a bit less pronounced [...]