Never split the difference


Never split the difference By Chris Voss In Short: In the book, Chris Voss a former FBI negotiator gives his insights on how to negotiate effectively and how to apply these skills in other domains like business.Can it get more Hollywood than this? Learning secret [...]



Presuasion by Robert Cialdini PhD. From our own Robert Cialdini, the book Pre-susasion. In this book he specifically looks at what you can do at forehand to increase compliance. The book links to the book influence we are using, the tactics are a bit less pronounced [...]